Viral marketing, viral advertising, and marketing buzz are all examples of marketing techniques that use social networks to create increased brand awareness. Word-of-mouth marketing is often enhanced through viral marketing video clips and other mediums. Viral marketing can get the attention of a lot of folks in a very short period of time. This video, “100 Years of Dress and Dance,” has been online only two weeks and already has nearly 2 million views. It is a very creative way to promote the launch of a new Westfield shopping center in Stratford, U.K.

Tell me what you think! Is this video an effective example of viral marketing?

JCK