Sold-Out Trade Show VicenzaOro Brings the Heat in January

By Karen Dybis | January 13, 2025

Opening later this week in Italy, VicenzaOro, the first international jewelry show of 2025, sets a positive tone for the industry’s outlook this year with its theme of “Crafting the Future” and a fully booked lineup of exhibitors.

“The fact that our exhibition space is completely sold out, with waiting lists across all segments, reflects the sector’s resilience and confidence among exhibitors and buyers,” says Matteo Farsura, global exhibition manager of jewelry and fashion for the Italian Exhibition Group, which organizes the biannual VicenzaOro (it has January and September editions).

The 1,300 brands exhibiting at the show Jan. 17 to 21 in Vicenza include Italian houses such as Crivelli, Damiani, Roberto Coin, and Vicenza-based Fope, as well as companies from 30-plus countries around the globe. Buyers and exhibitors come from Hong Kong, India, Turkey, Greece, Spain, France, Germany, Switzerland, and the U.S., among other countries.

*VicenzaOro organizer Matteo Farsura says the sold-out show is a sign the jewelry trade is going into 2025 with confidence.*

“This theme highlights our dedication to meaningful collaborations with trade association, institutions, and companies,” Farsura adds. “Through these partnerships, we provide valuable insights, trend research, and curated experiences for students, solidifying VicenzaOro’s position as a vital hub for industry growth and transformation.”

VicenzaOro is organized into seven product districts, including Creation, highlighting contemporary jewelry design, and Icon, featuring high jewelry brands. The show also encompasses T.Gold, a jewelry technology and machinery area.

“Technology is revolutionizing the jewelry industry, driving advancements in both craftsmanship and sustainability,” Farsura says. “At T.Gold 2025, attendees will have the opportunity to explore cutting-edge innovations, including advanced 3D printing for intricate designs and eco-friendly manufacturing technologies that reduce waste and enhance sustainability.”

A new event dedicated to technology and innovation in the jewelry business is being added this year: the Vicenza Symposium, inspired by the legacy of the Santa Fe Symposium. VicenzaOro is introducing the concept at the January show and will fully debut it in September, says Farsura.

VicenzaOro interior — *Attendees at an earlier VicenzaOro head to exhibits and events at the boutique jewelry show.*

Trendvision, a VicenzaOro signature event that presents forecasting for the industry, will be held on Jan. 18. There will also be educational seminars at VicenzaOro on the future of goldsmithing and the U.S. economic outlook. In addition, CIBJO (World Jewellery Confederation) will host seven talks on Jan. 18 and 19 on topics including sustainability, succession planning, and natural diamond marketing.

Farsura says the show gives members of the jewelry trade a place to talk about key issues, like rising gold prices, but also to network, reflect, and plan for the year ahead.

“We cannot avoid considering global uncertainties and volatile gold prices, which may present challenges. In such a scenario, we believe that attending VicenzaOro becomes a competitive advantage, as the event offers unparalleled insights into market trends and opportunities,” he says.

As at previous iterations of the show, local jewelry students will attend this month’s VicenzaOro, to learn from the speakers and exhibitors.

“Looking to the future, we are placing a strong emphasis on nurturing young talent, fostering education, and reimagining the retail experience to align with evolving young consumer values,” Farsura says.

Top: Checking out an exhibit at VicenzaOro (photos courtesy of Italian Exhibition Group)