Marc Montagne, a veteran of Vacheron Constantin and Jaeger-LeCoultre, has joined Audemars Piguet as director of its new certified pre-owned (CPO) program, he announced on LinkedIn.
Audemars Piguet announced it was launching a pre-owned division last year.
“The CPO market is an extraordinary opportunity to deepen our collectors’ experience,” Montagne wrote.
Montagne spent seven years at Vacheron Constantin, serving as its digital marketing manager and head of digital marketing and commerce. Prior to that, he was digital coordinator for Jaeger-LeCoultre.
He also founded the Watch Auction HQ platform, which was acquired this year by Every Watch. Montagne has written a book, Invest in Watches: The Art of Watch Collecting, and hosted a watch collecting podcast.
(Photo courtesy of EveryWatch)
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