Industry / Trends

Little Words Project and F Cancer Team Up for Breast Cancer Awareness Month

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Jewelry and why we wear what we wear often lead to conversations, and Little Words Project wants to jump-start those important exchanges with a special fundraising bracelet created for Breast Cancer Awareness Month.

Little Words introduced its limited-edition bracelet, which will raise money for the organization F Cancer, at a special pop-up event in New York City on Oct. 23 hosted by The Bachelor contestant Kelsey Anderson.

Anderson, whose mother died from breast cancer, worked with Little Words Project and F Cancer to design the bracelet. It features pink beads and the word always, a reference to our memories of those lost to cancer.

The bracelet is available online and in Little Words Project stores for only 72 hours (through Friday, Oct. 25). It retails for $30, and 50% of the proceeds from all store sales will go to F Cancer.

Julie Greenbaum
Julie Greenbaum began F Cancer in 2010 to engage young people about prevention and early detection of cancer. 

Julie Greenbaum cofounded F Cancer at 19 years old in honor of her mother, who died from ovarian cancer. The nonprofit is focused on promoting prevention and early detection, as well as supporting people affected by cancer.

Its partnership with Little Words Project goes back two years, Greenbaum says. The F Cancer bracelet is sold year-round on both the jewelry brand’s and the organization’s websites.

“I love the Little Words Project and what it stands for—the brand is really focused on making an impact and spreading awareness of kindness,” says Greenbaum.

When Adriana Carrig established Little Words in 2013, one of her goals was to create a community online and in person based on kindness and compassion. Its beaded bracelets feature words and phrases that embrace positivity and are meant to empower the wearer and others.

“It’s been a wonderful opportunity to work with someone like Adriana  who wants to make an impact,” Greenbaum says.

f cancer bracelet
F Cancer first partnered with Little Words Project two years ago to create this fundraising bracelet, which is still sold online. 

Greenbaum hopes the affordable Little Words x F Cancer bracelets with their all-important messages will help people, especially during Breast Cancer Awareness Month.

“We’re a nonprofit focused on prevention and early detection, and breast cancer is one of those cancers that if you can catch it earlier, you can have a better outcome,” she says. “Knowledge is power, so our goal with F— Cancer and a lot of our programming is arming people with knowledge and the ability to take control of their own health.”

The organization has held many successful events where young adults could learn about cancer and cancer research. In April 2025, F Cancer is scheduled to hold its 100th event, which will serve as a major moment in the organization’s history, Greenbaum says.

F Cancer also runs digital campaigns, but meeting someone in person to talk is key to the group’s mission, she says.

“So many people are affected by cancer that when everyone is in the same room to talk about it, there’s a special energy and bond that comes to light,” says Greenbaum. “There’s a focus when people come together, connect, share stories, and engage with other people who are affected.”

(Top photo courtesy of Little Words Project; other photos courtesy of F Cancer)

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Karen Dybis

By: Karen Dybis

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