TikTok Offers New Commerce Automation

GMV Max is a new way for TikTok Shop merchants to automate their advertising campaigns and drive incremental gross merchandise value, the social media app announced.

According to TikTok, GMV Max automatically leverages all available creatives on the platform, including organic videos, affiliate videos, and paid ads, deploying them in a single automated campaign. This will help reduce campaign setup time, allow for more efficient spending, and reach users across all placements with one campaign, TikTok said.

Click here for a guide to GMV Max.

TikTok Makes Fall Shopping Push

In another TikTok initiative related to e-commerce, the app is running a “Fall for You” promotion to encourage more shopping through the platform.

During October, TikTok is offering discounts on thousands of trending products from a range of big-name brands. The app has also been hosting several live shopping events.

While TikTok’s e-commerce activity hasn’t been increasing as much as the app would like, it said that “millions of items have been purchased from nearly half a million merchants and brands” over the past year.

For more information on the fall campaign, visit business.tiktokshop.com.

Meta Shares Tips on Improving Your Threads Presence

Meta has published some tips on how to expand your presence on its X competitor Threads, which continues to grow in monthly active users (though still trails X).

While Meta’s tips seem pretty straightforward, for those just beginning to use Threads they serve as a reminder that it might be worth the time and effort to gain followers on Threads. A lack of followers might well be the reason some users are reluctant to leave X for Threads, even if they feel it’s time to move on from the app formerly known as Twitter.

Tips for improving your Threads presence include posting regularly and engaging with audiences, joining ongoing conversations, jumping on trends and sharing thoughts on culturally relevant moments, using topic tags, and experimenting with content formats. See them all at this Thread.

Photo: Getty Images Plus/pressureUA

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