Industry / Silver

Pandora Names New Chief Marketing Officer

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Pandora has named Berta de Pablos-Barbier, who formerly worked for LVMH and Boucheron, its new chief marketing officer.

De Pablos-Barbier has 30 years of experience in the luxury and consumer goods industry. Most recently she served as president and CEO of LVMH’s champagne brands: Moët & Chandon, Dom Perignon, and Mercier. Prior to that, she was the chief growth officer at Mars Wrigley and chief marketing officer for Lacoste.

From 2008 to 2011, she served as vice president of marketing and communications at Kering-owned jeweler Boucheron.

A Spanish national, de Pablos-Barbier currently lives in Paris with her husband and daughter. She will relocate to Copenhagen when she joins Pandora in November.

She replaces Mary Carmen Gasco-Buisson, who is leaving Pandora after two years to take up a new role.

(Photo courtesy of Pandora)

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By: Rob Bates

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