If you’re like most retailers, you will seize every opportunity to encourage people to buy jewelry—and Wife Appreciation Day is as good a reason as any.
According to the National Day Calendar, which tracks these kinds of wacky commemorations, Wife Appreciation Day occurs on the third Sunday in September—which is this coming Sunday, Sept. 15. Wife Appreciation Day can be a substitute for Mother’s Day in families without children, but pretty much anyone can enjoy and celebrate.
Jewelry brand Angara is always game to jump on holidays, since according to cofounder Aditi Daga (and many others in the industry), there is no better way to express love and gratitude than with a timeless piece of jewelry. Angara has a large collection of pieces that are ready to go for Wife Appreciation Day gifts or can be custom-created, Daga says.
“It’s a chance to show gratitude for her support, love, and efforts,” she says. “While we should be appreciated daily, Wife Appreciation Day offers a dedicated opportunity to recognize and celebrate the important role a wife plays in her family and relationship.
“A thoughtful gesture, no matter the size, often means more than an extravagant gift. Keeping her preferences in mind is key if you want her to truly feel appreciated,” Daga adds. “Essentials like gemstone studs and tennis bracelets are always safe picks.”
If a spouse can’t decide on a Wife Appreciation selection, he can reach out for help. “Asking her sister or best friend for advice usually works out well if you find yourself stuck,” says Daga.
Large or small, a Wife Appreciation Day present would be a welcome treasure that both the recipient and giver get something from as it is experienced, Daga adds. She says Angara will have recommendations on its website and on social media—but let your heart be your guide.
“Jewelry can be a meaningful symbol of appreciation because it’s often associated with special moments and personal significance,” Daga says. “I remember after I graduated from my GIA jewelry design course, my husband had one of my pieces custom-made to surprise me.
“It wasn’t my favorite piece, but the thoughtfulness blew me away. It’s not only because jewelry holds monetary value, but it is a personal touch or lasting reminder of affection.”
Celebrating an occasion like Wife Appreciation Day can strengthen a family’s bonds, create beautiful memories, and foster a deeper sense of connection, Daga says. Whether a special dinner or—ahem—fine jewelry, a thoughtful gift makes a person feel valued and cherished, she adds.
“Even on my birthday, I don’t like to focus on me,” says Daga. “But when a family member or friend goes out their way to do something special for me, it does warm my heart, and I believe that is the intent for Wife Appreciation Day.”
Top: How about buying—or receiving—this bezel-set emerald and diamond tennis bracelet ($4,122) for Wife Appreciation Day? (Photos courtesy of Angara)
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