Smiling Rocks Rolls Out Wedding Campaign
Smiling Rocks’ latest campaign, “Smiling Brides,” showcases the lab-grown diamond brand’s wedding jewelry for women and men, including eight new engagement and wedding ring designs.
“We are very excited to work with our retail partners and bring these new styles to the customers,” said Zulu Ghevriya, CEO and cofounder of Smiling Rocks. “The campaign this year is focusing on style, personal taste, and the beauty of jewelry. Jewelry has always carried a person’s personality and energy. With the ever-growing demand for lab-grown diamond jewelry, we are excited to extend the designs of Smiling Rocks and connect with today’s customer.”
Visit smilingrocks.com for more.
Sylvie Jewelry Introduces Nature-Inspired Collection
Texas-based wedding jeweler Sylvie Jewelry has unveiled an engagement ring collection named Tulira inspired by nature and featuring floral elements in the designs.
“I’ve always felt a deep connection to my motherland’s nature and flora,” said the company’s Belgian-born cofounder and designer, Sylvie Levine, in a statement. “Each year I make it a point to visit my hometown, immersing myself in the parks and gardens that were a significant part of my youth and what Belgium is known for.
“Every piece in Tulira is a deep synergy that marries our nature-inspired vision with the distinguished craftsmanship of Sylvie Jewelry,” added Gary Levine, director of business development. “Our goal was to reflect the brilliance and beauty of the natural world, ensuring that each design not only aligns with the ethos of Sylvie Jewelry but also evokes the profound joy inherent in our craft.”
The collection’s advertising campaign, “Where Real Love Grows,” made its debut on April 2.
(Photo: Smiling Rocks)
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