U.K. watchmaker Christopher Ward has appointed Michael Pearson brand director for North America.

Pearson joins the company from Fossil Group, where he was international brand director of its Zodiac watch line. Previously, Pearson had worked at Bremont, serving as head of brand and business development and, prior to that, director for North America.

Mike France, CEO and founder of Christopher Ward, said in a statement that Pearson’s hiring is part of the direct-to-consumer brand’s “strategic focus on North America”—which is Christopher Ward’s largest market by revenue and currently its fastest-growing region, with nearly three-digit growth in the past 12 months. 

(Photo courtesy of Christopher Ward)