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Aida Alvarez Joins John Hardy as Senior VP

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John Hardy has hired Aida Alvarez as its new senior vice president of revenue for the Americas.

Alvarez brings over 25 years of experience in the luxury goods sector. According to LinkedIn, she previously worked as senior vice president of Roberto Coin. Prior to that, she was executive vice president of CD Peacock, the Chicago luxury retailer, as well as senior vice president of Birks & Mayors, where she worked for 23 years.

“Over the past year, the John Hardy brand has transformed across all touchpoints, and Aida will play a key role in continuing to drive this exciting momentum forward,” said CEO Jan-Patrick Schmitz in a statement.

Schmitz was appointed CEO of the brand this summer.

(Photo courtesy of John Hardy)

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By: Rob Bates

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