Plenty of jewelers will sing the praises of platinum for engagement rings, and the same goes for wedding bands as well.
Platinum’s bright white aesthetic helps diamonds really pop. The metal is durable—not requiring much aftercare (e.g., rhodium plating for white gold)—and its good, hefty weight bears a physical significance to match its symbolic one.
Even for those who get engaged in yellow gold, platinum is a worthy option for the wedding ring. It holds up well next to warm tones, and should there come a time when one wants to wear only a wedding band (for practical or style reasons), a platinum band can stand on its own beautifully, whether in diamonds, gemstones, or plain.
For retailers, making platinum a prominent offering in their stores—particularly in a category such as wedding rings, which take the brunt of everyday wear—means providing a reliable option that will stand the test of time and look darn good doing it.
Here are some great-looking platinum bands that retailers can stock if they wish to beef up their selection in advance of spring wedding season.
Top: Murray wedding band in platinum with 2.5 cts. t.w. emerald-cut diamonds, $10,000; Greenwich St. Jewelers
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