Borsheims Promotes Four Vets on Executive Team

By Rob Bates | August 30, 2023

Borsheims, the Omaha, Neb.-based jewelry store, recently promoted four longtime employees: Adrienne Perry, Sean Moore, Julie McAlpine, and Andy Brabec.

Perry (pictured) has been promoted to chief revenue officer from vice president, a position she’s held since 2019. She has worked for Borsheims for 19 years, beginning as a marketing specialist. She was appointed director of marketing in 2007, and then director of marketing and business sales in 2013. In her new role, Perry will align Borsheims’ sales departments to create a seamless omnichannel experience. Outside of work, Perry is a volunteer with Omaha Performing Arts and the Child Saving Institute, where she was honored as Volunteer of the Year in 2022.

Moore, a 32-year veteran of Borsheims, has been named vice president of luxury sales, responsible for sourcing rare and unique merchandise for the company’s high-end clientele. Moore started his career at Borsheims as a seasonal associate and was later named assistant to executive vice president Marvin Cohn. In 2001 he was promoted to diamond buyer, and in 2010 he became director of sales. Moore holds a Graduate Gemologist degree from GIA and is a board member of Luxury by JCK. He is also a longtime volunteer and board member with Junior Achievement.

McAlpine, who joined Borsheims 25 years ago as a seasonal sales associate, has been named vice president of merchandise. She will continue to direct Borsheims’ buying strategies and inventory, as she has done as director of merchandise since 2015. The store had promoted McAlpine to gift buyer in 2001. She holds a GIA Graduate Gemologist degree and is a board member at Marian High School.

Brabec has been promoted to vice president of marketing and e-commerce. He was hired by Borsheims in 2016 as director of e-commerce and had been director of marketing and e-commerce since 2019. Brabec is a volunteer with the Team Jack Foundation.