This season, men across America may be opening boxes containing gold chains, pearl pieces, or diamonds in every iteration, as jewelry retailers and designers have continued to expand gift options for them.
“Men are getting more comfortable wearing diamonds and gems. You can see it at sporting events. The first 10 rows of seats are full of guys sporting chains, necklaces, rings, watches, and pins that demand attention,” says Oliver Smith, founder and creative director of Oliver Smith, who recently debuted his first men’s jewelry collection. “It’s starting to trickle down to the mainstream consumer.
“Mom is not the only one wearing jewelry anymore. Imagine the emotion Dad will feel being with the entire family when he gets an important gift,” Smith says. “Men’s jewelry is going to have huge growth potential in coming years.”
Back in the spring, many jewelry brands gave customers trendier suggestions for Father’s Day than the customary tie clips and keychains—promoting unexpected items like silver ear cuffs, black diamond tennis necklaces, and delicate gold bracelets. Some jewelry stores have held special events to showcase men’s jewelry: I W Marks in Houston, for example, had a Father’s Day weekend event that included cigars, beer, chicken wings, and complimentary shoe shines.
Charles & Colvard president and CEO Don O’Connell says men are looking for fashion-forward jewelry, such as rings that feature larger stones or unique artistry. “[They] want jewelry that mirrors their personality and lifestyle. We find that comfort is always the first priority when choosing a men’s band, and style is a close second.
“Whether it’s the inclusion of two-tone metals, a row of diamonds, or bold geometric edges, men are now choosing statement bands in addition to traditional all-gold styles,” O’Connell says.
Kay Jewelers president Bill Brace tells JCK that that bold styles and heirloom jewelry are growing in popularity for men. “If recent consumer trends have taught us anything, it’s that jewelry is equitable to all,” Brace says. “Men are accessorizing with diamonds—studs, tennis bracelets, and tennis necklaces—pearls, linear earrings that are usually asymmetrical, anniversary rings, and the timeless gold chains and bracelets.
“We’re even seeing men upgrade their wedding band for diamond-accented styles or a band that features two-tone metals or a larger center stone,” Brace adds.
Iconic accessories that never go out of style—watches, cufflinks, money clips, gold chains—also make great presents for men, Brace says. “They are also looking for more personal gifts, such as an engraved watch. Investing in a quality gift is not only meaningful but creates a memory for a lifetime,” he says.
Top: Bracelets and ring by William Henry, a line of men’s jewelry (photo courtesy of I W Marks)
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