For the remaining few people who have yet to resume traveling, 2023 might finally be the year to do so. And if one were looking for that extra inspiration to get going, NeverNoT has it.
Mini suitcases made with malachite and mother-of-pearl, sweet sunglasses pendants dotted with diamonds and NeverNoT’s colorful enamel—the new collection from the U.K.-based brand makes wearing a love for travel on one’s sleeve a magnificent statement.
Below, a few questions with Nina Dzhokhadze, NeverNoT’s co-founder and head of press and sales, about the new line and what’s in her travel plans for 2023.
What do you hope consumers think of, or feel, when they see this new collection?
The feedback so far has been incredible. We just launched the collection, and press and buyers are loving it, but what’s most important is that our loyal customers are loving it and preordering it already, even though we have not launched it online.
New pieces stayed colorful as a signature sign of our brand, but we used hard stones—malachite, opal, tiger’s eye, quartz—and diamonds so it’s something that we haven’t done before.
Did any destinations in particular inspire this collection?
Each suitcase has its own name, which is connected with the destinations that inspired us. For example, the opal suitcase which is so vibrant and so blue is called Beach Escape as it reminds us of the crystal clear waters on our trip to the Maldives. The black and white mother-of-pearl suitcase is called Powder Snow, reminiscent of ski and snowboarding holidays and a little frosty weather.
The collection was inspired by traveling the world and seeing completely different things, no matter if it’s an African safari, Amazon forest in Brazil, or Asian sunsets in bright red and blue.
Now is definitely the time for people to get back into travel! How do you suggest jewelers stay top of mind as consumers are starting to diversify their spending (on things like travel) post-pandemic?
I think post-pandemic we started to appreciate and enjoy new destinations and traveling in particular, almost like enjoying every second of it and appreciating it even more. This collection was very much inspired by the excitement of packing the suitcase and jetting off to a new place—the feeling when you are on the flight, high in the sky, and looking through the airplane window seat and being dreamy and happy. We wanted to pack these memories and put them in each piece. Each suitcase from the new collection should be the reminder of special adventures, so I think it’s a very meaningful piece that stays with you and you wear and treasure your travel memories.
Do you have any travel plans this year?
Oh, yes! We are heading to Paris for Paris Fashion Week in March to show the collection to our buyers, and of course Vegas is calling us in June for the Couture exhibition, which is very exciting.
Apart from work-related trips, Japan and Brazil are in the diary. We are very much in a “never not travel” mood.
Top: An assortment of colorful gemstone suitcases from NeverNoT’s new travel-inspired collection
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