Brosway Italia will open its first U.S. store this fall at the Grand Canal Shoppes in the Venetian Resort in Las Vegas, it announced.
Giovanni Feroce, who is spearheading Brosway’s U.S. expansion, said in a statement the new store will be located right next to Pandora, in a space formerly occupied by Alex and Ani.
Feroce, who once headed Alex and Ani, said the new store’s location makes him “emotional.”
The location is meant to communicate that he believes Brosway Italia will become one of “two big fashion jewelry players in the U.S., along with Pandora,” Feroce added. “They will now be positioned side by side for all to see.”
Brosway is “committed to becoming number one worldwide,” said its founder and president Lanfranco Beleggia.
The brand chose Las Vegas in part because it’s home to the JCK show, which will be held June 2–5 this year at the Venetian.
Top: A mockup of the new Brosway store at the Venetian Resort in Las Vegas (Photo courtesy of Brosway Italia)
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