Two subjects—digital marketing and inspirational design—form the backbone of this week’s highlighted events. And don’t miss Columbia Gem House’s online auction to benefit Jewelers United: inspiration all around!
LISTEN
Plumb Club Podcasts (ongoing)
In its October podcasts, the Plumb Club focuses on tools retailers can use to generate awareness, drive traffic, and reduce barriers to purchase. Suereea Mathews, co-CEO of Luxury Brand Marketing, discusses “Top 5 Ways To Get More ROI From Your Internet Marketing” in the first episode. Meanwhile, Kate Peterson of Performance Concepts tackles the benefits of vendor programs in “Programmed for Success—Making Vendor Programs Work for You,” in which she offers tips on simplifying the visual product and value presentation.
Joy Joya Jewelry Marketing Podcast (ongoing)
In this episode of her jewelry marketing podcast, Laryssa Wirstiuk speaks to the founders of EmailMarketingHeroes.com about the secrets to creating an effective and successful email marketing campaign. What makes subscribers stop opening emails, and what are the qualities of an email that subscribers love to open? Why is email marketing so misunderstood, and what can jewelry brands do differently? Tune in to find out.
ATTEND
Gem X Lecture on the Architectural Jewels of New York City: Oct. 28, 8 p.m. ET (in person)
In this Gem X lecture at the National Arts Club in Manhattan, jewelry and decorative arts historian Levi Higgs and New York City historian and tour guide Keith Taillon share jewelry stories behind famous buildings around NYC. Taillon (@keithyorkcity) curates walking tours across Manhattan, while Higgs (@levi_higgs) is head of archives and brand heritage at David Webb. In this conversation, they will share some of the city’s most storied Gilded Age mansions and art deco wonders, as well as jewels that have reflected similar architectural elements.
BID
Jewelers United Fundraising Auction: Accepting Bids Through Nov. 8 (online)
Columbia Gem House is staging its second annual online auction, with all proceeds benefiting the nonprofit Nest to help fund its Jewelers United Program, which supports BIPOC jewelry-makers as they scale their businesses. Each jewelry design was inspired by the fictional story shared with designers as part of the MJSA Responsibly Sourced Design Challenge, then brought to life using a variety of responsibly sourced gemstones donated by Columbia Gem House. Participating designers were challenged with creating a piece inspired by the story and inclusive of the seven donated stones.
Top: Locket in 22k gold and oxidized silver with opal center and diamonds, $28,800; Arman Sarkisyan
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