The Plumb Club Announces New Members
The Plumb Club recently announced the addition of four new memberships to its organization, all of which will showcase their brands at the upcoming JCK Las Vegas 2022 show in the Plumb Club Pavilion. The latest members are Color Jewels, Ryan Gems, H.K. Designs, and Jasani.
“We are truly excited by the number of esteemed companies who are expressing desire to join the Club,” said president Sam Sandberg, in a statement. “With our many new offerings, this increased interest underscores the incredible value the Plumb Club is bringing to the industry and to our members.”
“We are especially pleased and excited to be joining the Plumb Club as just one of its amazing and talented exhibitors,” said F. Mark Funk, vice president of sales and marketing for Cirari by Color Jewels, a second-generation family business. “The chance to become a member of this illustrious organization is a once-in-a-lifetime opportunity that we feel will enhance our reputation. We look forward to many years working with all of those that are making things happen today in the style, luxury, and desire markets.”
“It’s such an honor to be a part of this club”, said Edison Akhavan, president of Ryan Gems (also a second-generation business), once a loose-gemstone distributor that has evolved to offer finished goods. “When you are part of such a wonderful organization, you know you’re doing something right.”
Established in 2003, H.K. Designs is a part of the Hari Krishna Group, which is headquartered in New York and has factories in India. “It is an honor and privilege to become a Plumb Club member, “said H.K. Designs CEO Hasu Dholakia, in a statement. “We recognize and respect the Club’s reputation as being best in class, and we feel that our mission is perfectly aligned with the Club’s mission to educate, innovate, and connect.”
A De Beers sightholder since 1973 and an Alrosa sightholder since 2011, the Jasani Group offers diamond fashion and bridal jewelry to retailers in the United States, Europe, Middle East, and Asia. “Jasani is thrilled to be a part of the prestigious Plumb Club,” said Jasani USA president Ameya Joshi.
For more information on how to become a Plumb Club member, visit plumbclub.com/membershipinquiry.
Atlanta Jewelry Show Offering 1-Day Digital Marketing Intensive
The Atlanta Jewelry Show (AJS) has announced its partnership with Technology Therapy Group to offer a single-day intensive jewelry program as an add-on option at its upcoming event, SoHo Experience by Atlanta Jewelry Show. The program, which will teach lessons on how to succeed in a digital landscape to jewelry business owners on March 4, comes as the need for digital advancement is growing among retailers.
“Throughout the history of AJS, we’ve prided ourselves on bringing people together to advance and celebrate the jewelry industry,” said Cindy Chandler, AJS director of education, in a statement. “The 1-Day Digital Marketing Intensive further elaborates on our mission to enable growth and change for jewelry business owners. As we equip this industry with indispensable education on how to better promote their businesses and sell their products, we’re continuing to exemplify and amplify the value the Atlanta Jewelry Show has been consistently providing for more than 70 years.”
“A thorough digital presence has become nonnegotiable for growing businesses of every size in every industry,” said Jennifer Shaheen, Technology Therapy Group president and lead trainer for the 1-Day Digital Marketing Intensive, in the same statement. “What once was an intimidating future possibility is now a very current opportunity for modernizing and innovating your brand. What we accomplish during this intensive will carry these motivated business owners into the next chapter of their growth and success, without the impediment of knowledge gaps or drawn-out searches for scattered information. We’re unifying everything they need in one rigorous day.”
The event will be hosted by digital marketing experts from the Rhode Island–based digital marketing agency Technology Therapy Group, and seats are limited to 50 jewelry business owners and staff members. To register for the March 4 event, visit growyourdigitalreach.com.
Boucheron Adopts Sarine Diamond Journey Traceability And AI-Driven Grading
Sarine Technologies announced recently that French high jewelry maison Boucheron will partner with Sarine for its new bridal line to provide Boucheron-branded diamond reports “powered by Sarine.”
The reports will include comprehensive information, tracking the diamond from its natural rough form all the way to the final jewel, with visual presentations of the diamond throughout the process. The report will also include detailed 4Cs grading using Sarine’s artificial intelligence (AI) technology and will be available only in digital format. A sample report may be viewed here, showcasing the customized offering for Boucheron presented in its brand language.
“Our vision is to lead the jewelry market in its effort to a more sustainable world. This can be achieved only through reliable, secure data and transparency, to which we are committed,” said Hélène Poulit-Duquesne, CEO of Boucheron, in a statement. “Our ecosystem of partners enables us to provide our customers with products that are not only of the highest quality and design, but that also conform to the ethics we believe in. We are glad to have Sarine join our ecosystem and share the same values of innovation, honesty, and ever-seeking improvement. Finally, providing our customers with a digital representation of the diamond containing all the information about its parameters and history, in our brand language, is an important step for us and will be essential in a world where both physical and digital exist.”
”We are honored and excited to have Boucheron as the first luxury brand that has chosen to partner with Sarine in diamond grading and traceability,” said Sarine Technologies CEO David Block, in the same statement. “We believe that sustainability is of the utmost importance, and are pleased we can contribute to ensuring that our industry can demonstrate it is upholding much-needed standards. We are confident this will further increase the value of natural diamonds.”
For more information, visit sarine.com.
Top: Logo courtesy of the Plumb Club
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