Man-made diamond company Gemesis has changed its name to Pure Grown Diamonds, according to a statement.
“The new name reinforces our commitment to disclosure and transparency,” said Lisa Bissell, the M. Fabrikant veteran who was recently appointed president and CEO of the synthetic gem manufacturer, in a statement.
In an emailed response to questions, Bissell says that the company recently introduced pinks into the market and has seen what she calls “a marked increase” in the size and quality of its product.
She adds that the company plans to hire industry veterans for its team.
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