Style 360

November 18, 2008 | Link This | Email this | Comments (1)

I get a lot of press releases. I mean, my-inbox-currently-has-6,000+-messages lot of press releases. It isn't often that I receive one that makes me stop, pause and giggle. Yesterday, I did and I wanted to share. Not only because it is pretty funny in this age of sometimes-absurd celebrity endorsements, but also because it is the perfect example on how to clear through the information clutter that buries so many editors (and jewelry consumers); how to think creatively to get your brand noticed.

So, the press release came from Icelink watchs. The title: "Santa Claus Becomes the Exclusive Ambassador of Icelink".

Of course, I had to read further: 
"Starting this year Santa Claus will fly b...Read More

November 12, 2008 | Link This | Email this | Comments (1)

I’m hearing a lot right now about one-of-a-kind and custom work. In an age when independents (and most designers, for that matter) truly need to differentiate themselves from online and chain-store competition, this is one area that many are discovering as a way to stand apart from the crowd.

 

Interesting, then, the juxtaposition when I came across objectfetish.com, a website dedicated to art jewels. It seems to me that this is one category in which customers would ESPECIALLY want to see, touch and feel the pieces they are buying. But, on the other hand, we once said that about all fine jewelry. Just a little food for thought... Is this a viable e-commerce...Read More

November 11, 2008 | Link This | Email this | Comments (0)

I read this early this morning and thought: “He’s nuts.” But Barney’s Creative Director (and ultimate pop-culture fashion guru) Simon Doonan may be on to something here in taking this recession-be-damned approach to depressing economic news. 
"My job," he says, "Is to sustain the idea that fashion is exciting and glamorous." 
Like fine jewelers, Doonan is in the business of selling luxury goods, so his thoughts ring true... at least from an inspirational standpoint. Amid a lot of fear and worry about what the economy will bring for the holiday season and beyond, it’s imperative to keep an upbeat approach with customers. So, consider this your Tuesday morning pep talk. We’re all fabulous, and don’t you forget it...  

December 5, 2007 | Link This | Email this | Comments (0)

Men and fashion. What a conundrum. My fashionable male friends from the Big Apple. My L.L. Bean-clad male friends from New England. (as for you guys in Miami, I'm not going there). Is there no middle ground? And, when it comes to jewelry, the wildly different tastes is even greater. In our New York office, Todd rocks his Exhibitionist ring. In the sleepy RI beach town where I've been staying of late, men lean toward heavy chains and, uh, are those class rings?

The disparity between the two worlds has been on my brain lately (I suppose as part of the whole culture shock of living somewhere beyond the Big Apple for the first time in a decade). So, when I received a press release today from BBG (Be Better Guys), I was intrigued. I don't know if every...Read More

December 4, 2007 | Link This | Email this | Comments (0)

In honor of this, our 200^th post, I take you, dear reader, on a trip down memory lane. With a blog (as opposed to a magazine), we write the content quickly and, given the fast pace of the internet, rarely look back. So, for our bicentennial here, I went back through the archives and picked out some favorite gems from our past 13 months in the blogosphere. 
Thanks to all for following us through the past 199 posts. I hope you'll enjoy this look back and keep reading (and sending comments!) as we look ahead. 

• Our very first post [sniff]. We’ve lost Maria and Laura along the way (we miss you guys!), but the rest of the team stays the same. 
• Laura’s inter

...Read More