Sarine North America, the gemology tool manufacturer, has named Brad Campbell vice president of sales.

Campbell has been in the jewelry industry for 35 years. He was the vice president of merchandising and president of Morgan Jewelers and was most recently a consultant for jewelry retailers. He has also been a member of the buying committee of the Leading Jewelers Guild.

“We are currently undergoing a major expansion of our activities in the polished diamonds trade and retail market,” said Uzi Levami, Sarine CEO. “Mr. Campbell’s extensive experience, insight, and networks in the diamond retail industry will be a major addition to our team and will accelerate the rollout of our pipeline of trade and retail solutions.”

“At Sarine, my ultimate goal will be to serve the ever-changing needs of millennial consumers, in order to meet and exceed their expectations of our industry,” said Campbell. “I look forward to working together with diamond retailers and their suppliers to enhance the diamond buying experience.”

JCK