Courtesy Tiffany & Co.

The new ad

For its spring ad campaign, Tiffany & Co. set out to represent modern love, and for the first time ever, the company has included a same-sex couple.

The campaign, called “Will You?”, features portraits of seven couples, each shot by Peter Lindbergh. Like most ads, the couples are young and beautiful, but this ad has a happy difference from all other Tiffany & Co. ads to date: One of the couples is gay.

“These impactful scenes convey that modern love is not linear, and that true love comes in a variety of forms,” the company said in a statement. 

Tiffany & Co. did not share the names of the men in the ad, but did confirm to Elle that the men were a real-life couple.

The company was praised across the Internet and on social media for the ad, including a shout-out from Miley Cyrus on her Instagram. Cosmopolitan shared the ad on Twitter, saying, “Tiffany’s gorgeous new enagement ring ad is EVERYTHING.”

The ad is part of a global campaign that will include video, digital, and social components. 

JCK